Start-Rite is a brand of children's shoes established in 1792 in Norwich, England, by James Smith. In production for over 225 years, Start-Rite pride themselves in their attention to detail and timeless designs. All Start-Rite shoes are designed around the changing physiology of children's feet, and are available in the most precise of fittings. Start-Rite were rewarded for their meticulous approach in 1955 when they received the Royal Warrant for children's shoes. Since then, Start-Rite are proud to have fitted over 1500 pairs of shoes for young royals.